Is there a cause? Is there a reason for being? And what is yours? Do you stand for advancing “The Technium”[1] to help humans live better, more enriched lives?
Do you stand for building a great, enduring, successful company? Do you stand for doing something special – that makes a difference? And do you stand for “doing the right thing”.
Or do you stand for “doing a deal” – one where everyone gets “rich”. Do you stand for “winning at all costs?” Do you stand for getting your “piece of the pie”? Do you stand for just being smarter than everyone else?
Great leaders and great companies stand for something. And what you stand for is often how you will be remembered – in success or failure.
[1] See What Technology Wants, by Kevin Kelley.
