Category Archives: Design

The purpose of Design is to discuss design principles under the SoPhy framework.

Content and The Butterfly

Predictability: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? Dr. Edward Lorenz. It is often said that content defines a network – that success in a network is dependent upon the strength of content. … Continue reading

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Attention Economics and Network Design

The personal economics of online participation. Every time that we participate in a network, whether in a destination community or a simple network service, that participation, every social interaction, carries a cost – a cost of participation.  Similarly all of … Continue reading

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