Category Archives: The Social Net

Lessons Learned My Friend

As I was riding the #1 red line to the Riverside Memorial Chapel on the upper west side of NYC last Friday, it was an opportunity for reflection on the life and shared experiences of my long time mentor, colleague, … Continue reading

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Network Nirvana. What is Your Vision for The Future of Social Communication?

How do we make social communication better for the projected 2 billion plus online users?  If we agree that social communication is both dominant and potentially valuable, but we also admit our frustrations – we have tremendous incentive to make a better … Continue reading

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Lack of Persistence – Out of Sight, Out of Mind

The third challenge is persistence. If you miss a post – it is gone! And chances are, you will miss most meaningful posts. With personal conversion rates of under three tenths of a percent, the chances of you seeing relevant … Continue reading

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Distraction – The Loss of Focused Attention

The second challenge is distraction. Distraction is so common in our online experience that we have come to expect it. And worse – we often accept it. But it doesn’t have to be. There is an increasing understanding of how … Continue reading

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Fragmentation

The Cost of Network Switching “Fragmentation is the first of the three big dysfunctions in social communication as we now know it. In “social” we often become awed by the big numbers. There are 1.6 billion people on Facebook. Twitter supports … Continue reading

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Social is Big! So Why Is it Broken?

  Like most emergent trends, social networking as we know it will evolve. If you are a frequent social media user, you understand that “social networks” are largely broken. If you are a business, you similarly understand that social networks … Continue reading

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“It Takes a Network” – All of Our Networks Working Together!

For all of us – it takes a network. Networks built on social communication make possible virtually everything that we do. The question is which one – or one(s) and for what purpose? And when we need multiple networks, working … Continue reading

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“Social” – Our “Hiccups” Moment.

If you have a young child, you have undoubtedly heard of the movie series based on “Toothless” the Dragon[i]. The series hero is Hiccups – an expert in dragon slaying, who decides that he would rather befriend – than capture … Continue reading

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Please! Call it Something Else! – The Quantified Self (Not)

It is time to bury the “the Quantified Self”. I get the need to establish a buzz category for those who thrive on buzz – venture capitalists, marketeers, and social pop consultants.  And I also get the impulse to assign a … Continue reading

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The Network Belief System – What your business believes matters!

The headline is by now familiar – Everything and Everybody is Becoming Connected[1]. Some see it as Nirvana (an obvious means to solving the world’s problems).[2]  Many see the dangers in the evolution (security and privacy).  Good or bad, there … Continue reading

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