We only have so much individual capacity and attention – yet we interact in networks every day of our lives. We are inherently “social” creatures who share and depend upon each other. Yet, we organize our relationships with differing degrees of intimacy and dependency. That is the essence of our “social” profile. We only have so much time for others.
Recognizing how people organize their relationships is key to understanding how to get the most out of your communication with them, and as a business, how to be an effective member resource in their networks, and more specifically, their social profile. Creating experiences that tap into limited social attention is an art – and in today’s world it involves much more than saturating our audiences with clever messages. Creating member value aligned to clear purpose is an important dimension of SoPhy!
