Meet Sophy! Sophy is your simple guiding framework to support of dense, high value networks. How many times do organizations define networks as a technology challenge? Far too many. Networks are not “things”. They are accumulations of human experience that happen over time. Your customers, partners and employees interact with you every day. It is the nature and quality of those experiences defines the potential of your networks – what is possible.
For business and government, it is not what you build, but the conditions that you create, that determine what can be achieved with network communication. That is what SOPHY is all about. It is a design that helps your organization think about the right things. It helps executive teams to build clarity around the business objectives, the organizational commitment, the social architectures, and the value proposition that maps back to the business objectives in a unified business logic.
Sophy also has sophisticated diagnostic tools – Dynamic Diagnostics (D2) – that help organizations understand and measure their network fitness and organizational readiness – in a simple, understandable, practical way. D2 has over 27 benchmarks that can be easily applied by experienced professionals or self applied by senior management teams.
The goal is simple: To build real business value, to reduce the risk of unsuccessful implementations that often hurt brand value, and waste time and money. Because human networks are complex, there are never guarantees of success, but SOPHY will help any business to improve its chances of success. 
