And so it is with entrepreneurs. Mainstream tech media, tech folklore, conference anecdotes, senior advisors, venture capitalists, and many sources that shape entrepreneurial ethos perpetuate entrepreneurial myths “that just ain’t so”.
The last, biggest, greatest thing – the last success story, often influences entrepreneurs disproportionately. Entrepreneurs are often asked to live someone else’s reality – that might have led to a success – but that doesn’t fit the times, the market direction, or the objectives and personality of a given entrepreneurial initiative.
This often happens for many reasons. For first time entrepreneurs, it can be a lack of experience. It might be a lack of command in a subject area. For all entrepreneurs, the driver is often the “loyalty for money” exchange. Money is conditioned upon influence of belief. We tend to recycle advice – even if it might be “bad” advice or inappropriate for the circumstances.
Whatever the reason, these myths should be carefully examined with a contrarian viewpoint and some critical thought when an entrepreneur is building her dream. There is never any one way to do anything. Of that you can be sure. Said another way:
