Rarely does an entrepreneurial hypothesis stand the test of time – at least not in its entirety. There often comes a time when you have to pivot. Change is almost always in the air.
Why? – Because entrepreneurs take journeys and those journeys are filled with new learning. The market speaks to us. New influencers speak to us. Customers and potential customers speak to us. An entrepreneur’s radar must be running 360 degrees, 24 X 7.
Checking in is a hard thing to do. Entrepreneurs are often tasked with creating stability and continuity. And if you are in a constant state of flux, it is difficult to keep everyone aligned with vision.
But staying on the right track – even if it means changing course – makes best use of funds, and gives your product; solution and business model the best chance for success.
You don’t want to be the best buggy maker when the public demands cars, as happened in the early 1900’s. Similarly, you don’t want to make the best desktop system when 78% of consumers use new mobile technologies as their primary communication tool. As one of my coaches use to say: “Don’t sell them peanuts when they are buying popcorn!”
Don’t be afraid to ask: Are we on the right track or the wrong track? And adjust.
(Image credit: Commons, unknown)
